First Premium Asian Content FAST TV, Amasian TV
Project: Brand Sizzle Video & Brand Identity
Role: Art direction, Style frame, & Logo Design
Art Direction: Amasian TV Logo Animation Styleframe
With motion, we wanted to emphasize and make viewers to capture & understand the meaning of the wordmark logo and the purpose of its business. By emphasizing TV, we wanted to show that this brand was streaming service and TV entertainment provider. The 2 words merging between Amazing and Asian is to show the unique position within the FAST platform market that the service carries.
Art Direction: Amasian TV Slogan Animation Styleframe
This animation was included in the middle section of the overall brand sizzle video. Making it as vibrant and colorful.
Art Direction: Amasian TV Ending Animation Styleframe
After the feature introduction, the final part concludes with the consistent graphical brand style.
Logo Development: Amasian TV
Final logo guide of Amasian TV brand.
Company: ODK Media Inc.
Corporate Brand Design Strategy & Development
ODK Brand Guideline: external vendor & partner
The guideline was developed to review and retain the look & feel of the consistency when external partners use the logos, voice tone, colors and slogan
ODK Brand Guideline: Internal Campaign Ad Placement Guide
The ad placement guideline helps in-house staff to maintain proper design principles and retain feasible of the promotions to the viewers
Corporate Iconography Logo Development
Play, pause, stop, record icons are the foundation and representation of our media company. The brand logos were created based on 4 icons starting from ODK and ODC.
Brand Identity: The Problem of Previous Logo
72% of ODK's Free Account users actively uses mobile devices to stream his or her content shows. We knew our previous logo was not legible when it comes to small screen or small display banners. Our goal was to make logo simple and easy for audience to capture.
Brand Identity: New Logo Structure & Breakdowns
For the past 10 years, the users has been calling the name of the service in shorten name as 'ondemand'. We wanted to reiterate and implement how audience remembers the brand into the design.
Company: ODK Media Inc.
Project: Mascot Development
Since the launch odk 2.0, visual team developed a new way of communication system using brand character.
Company: ODKBox 1.0
Project: Package and Branding
As Kooli Settop Box company was merging with OndemandKorea, the primary objective was to rebrand Kooli to ODKBox. The task includes logo design, screen Print, Package, Manuals, and UI Background Assets.
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Company: Mansion on Sutter
Project: Hotel Logo Develop / Restaurant Logo Develop
The Luxury Mansion Collection welcomes its newest addition, Mansion on Sutter. The Mansion is an excellent example of San Francisco’s golden Victorian architectural age encompassing 17,000 square feet of living space, art and antiques of the period and comforts of the modern age. The Mansion offers incomparable service, excellent food and beverage, and attention to environmental concerns (organic food & materials), and organic wine produced by the Rosenson Family proprietors.
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Company: ANGL Inc.
Project: Marketing Collateral Prints
West coast fashion brand that offers the latest trends for a luxury minded women.
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Company: Hanool Robotics Corp.
Project: Marketing Collateral
Hanool Robotics is one of the first domestic companies that specialized in the field of mobile robots. Based on the mobile mechanism technology, mobile robot control system technology, sensor technology and free navigation technology earned through recently developed products mentioned above, we are placing a mark point to develop in the field of next generation household service robots, non-constructive service robots, and national defense robots.
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