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Company: ODK Media Inc
Project: AVOD Web & Mobile Responsive
Role: UI and Brand Design
Reference: https://www.ondemandchina.com/en
Part 0. Project Overview
ODK Media is a niche media content streaming service targeted to foreign residents. With it's first success platform OnDemandKorea, business was expanding globally. I was assigned as the lead visual designer on the new project called OnDemandChina.
Launched on November 2018, ODC provides a legal, high definition, and professional video streaming service. ODC is dedicated to promote high-quality Chinese shows to targeted audiences in North America. ODC creates a geo-block and platform restriction free service for a more convenient and instant viewing experience. The goal is to further promote Chinese shows to the global market by creating and enhancing video content libraries - movies, dramas, variety shows, sports, gaming, kids contents and news.
Part 1. Why China Market?
China is expanding its streaming services and the number of audience was a huge potential.
Understanding the business and our target audience
Unlike Netflix with subscription based model(SVOD) 73% of business revenue was generated through Advertisement model . Thus, our 1st phase was to create AVOD first
With Beta platforms created by ODC team, over the previous 6months the data shows the primary audience as 34+ users
Part 2. Creating Brand Design System
Part 2. Logo Development
Part 3. Pre-Production (Milestone / PRD Schedule / Work Process)
Little boring but we knew this part was very crucial. Our biggest problem was working with 3 different teams with different countries and time difference. Since it's our first multi collaboration with 3 different countries... we had trouble communicating and work flow was very slow.
![[ODC] Plan_Project Work Process.jpg](https://static.wixstatic.com/media/83a545_7f6afa0a5ee84329bb78b0b2b6d0fcb3~mv2.jpg/v1/fill/w_894,h_504,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BODC%5D%20Plan_Project%20Work%20Process.jpg)
Our primary goal was to be time efficient and release the service at the final release date. We needed enough time that our development and QA team will have enough test phase before the final release. We also figured that UX review process with ODC will take long time so we adjusted to have review process from both team at the same time which dramatically decreased our production time
Wireframes
UI Final Mockups
Interaction/UX Design
Video Player / Chromecast UI Design
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